In a bid to help rid our beautiful planet of plastic waste Ethique started their revolution in 2012 when founder, Brianne West, began making natural beauty bars, in her science degree lab, as an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year.

Since then, Ethique (which is French for ethical) has grown out of a Kiwi kitchen into a fully-fledged, award-winning international beauty brand (even coveted by the likes of Britney Spears & Ashton Kutcher). They've developed over 40 products, export to the USA, Australia, Japan, Hong Kong and Taiwan and ship around the world. And are conquering the beauty world one bar at a time.

Today this amazing company has stopped over 500,000 plastic bottles ending up in landfills – and that’s just the start of it...